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Lauren Stewart, the founding director of the Music, Mind, and Brain program at Goldsmiths, University of London, first became fascinated by the phenomenon of earworms while driving to work one day in At the time, she had been researching the cognitive neuroscience of music.

Earworms, she realized, could offer insight into the way that the mind processes musical experiences.

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She asked the station to share its data. As they waded through the 6Music database, they decided to gather additional data of their own, and created a site called the Earwormery , where people could share their earworm experiences. Over five years, their team compared thousands of songs reported as earworms to equally popular but less catchy tracks by analyzing underlying musical features, such as key and melody. In other words, a sequence in which the notes are close to each other on the music scale—such as C, C-sharp, and D—and each note is held for a moment before moving on to the next.

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The ubiquity of modern music and the resulting proliferation of earworms raise another question, though: How do you dislodge one? In a study that Stewart and the psychologist Victoria Williamson just published in the journal PLoS ONE , they examined thousands of survey responses to see what, if anything, was an especially effective method.

The Earworm Inception

But it may be futile to try to resist completely, if Stewart is correct about why we get earworms in the first place. Episode 6: Ray Miller Sept. Episode 5: Planes, Trains, and Automobiles Sept.

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